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MONTRÉAL (November 7, 2013) – Bell Media Mix announced today the successful execution of a bold campaign with ZenithOptimedia to mark the launch of Assassin’s Creed® IV: Black Flag, the latest installment of the successful Ubisoft franchise. Inspired by piracy—the central theme of the sixth opus, the innovative campaign that ran from October 7 to November 3 took over French-language airwaves and city streets in Montréal and Toronto.
“The campaign created for Assassin’s Creed® IV: Black Flag demonstrates Bell Media's desire to cater to consumers from all walks of life in increasingly creative ways across various platforms,” said Michelle LaBarre, Vice-President, Bell Media Mix.
On television, TELETOON at Night's unique environment aptly served the game's demographic, leveraging features and game spots. Thirty-second capsules were also integrated into the programming of network’s SLAQUE LA CRAVATE AVEC MAT, starring host Mathieu Cyr, broadcasting live from Ubisoft's Montréal offices as he interviewed the game developers. Features were also aired on MusiquePlus and Ztélé.
In outdoor advertising, the Montréal campaign consisted of planting pirates’ flags across the MegaColumn network of Astral Out-of-Home. This component of the campaign was enormously popular in social media since the emblematic game flag was positioned directly in front of the offices of a Ubisoft competitor. The campaign execution caught the attention of many bloggers around the world. In Toronto, bus shelters were transformed into pirate ships for the game launch.
About Assassin’s Creed
Since its launch in 2007, more than 55 million editions of Assassin's Creed and its three sequels have been sold all over the world. It is the highest-selling brand in video game history. Recognized for its rich universe and scenarios, Assassin's Creed goes way beyond the typical video game and offers gamers their favourite universe inspired from comic strips, Facebook games, novels, and short films.
Ubisoft is a leading producer, publisher, and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified lineup of products and partnerships. Ubisoft teams are stationed in 28 countries and distribute games in more than 55 countries around the globe. The group is committed to providing high-quality, cutting-edge video games to consumers. For the 2012-13 fiscal year, Ubisoft has generated sales of € 1,256 million. For more information, go to: www.ubisoftgroup.com.
About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada’s premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada’s #1 television network; 34 specialty channels, including TSN and RDS, Canada’s most-watched specialty channels in English and French; four pay TV services, including The Movie Network and Super Écran; and is managing shareholder of premium pay-per-view service Viewers Choice Canada. Bell Media is also Canada’s largest radio broadcaster, with 107 licensed radio stations in 55 markets across Canada. Bell Media owns Astral Out-of-Home, one of Canada's most dynamic and innovative out-of-home advertising companies. Bell Media also operates more than 200 websites, delivers TV Everywhere with its innovative GO video streaming services, including TMN GO and Bravo GO, and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more information about Bell Media, please visit www.bellmedia.ca.
For more information:
Michelle LaBarre, Vice-President, Bell Media Mix
514.939.5001, ext. 3131 or firstname.lastname@example.org