Undisputed: CTV’s ETALK Continues to be Canada’s #1 Destination for Awards and Special Events Coverage

— April 25, 2016

– ETALK’s awards season average increased 8% versus last year, its most successful award season to date –
– ETALK outperforms ENTERTAINMENT TONIGHT and ET CANADA during all award/ event coverage (15 out of 15) among total viewers, A18-49, and A25-54 this season –
– ETALK garners nearly one million viewers twice this season for both its post-GOLDEN GLOBE® and post-OSCARS® coverage –
– Award season continues with ETALK’s coverage of THE 2016 IHEARTRADIO CANADA MUCH MUSIC VIDEO AWARDS –

TORONTO (April 21, 2016) – From Hollywood’s most prestigious events including THE GOLDEN GLOBE AWARDS® and THE OSCARS®, to Canada’s very own CANADIAN SCREEN AWARDS and JUNO AWARDS, Canadians continue to choose CTV’s ETALK as their #1 destination for red carpet and post-award show coverage. The entertainment program celebrates its most successful award season to date with an average audience of 778,000 viewers for awards coverage, up 8% vs. last year with total viewers and up 4% with A25-54. ETALK’s award season is also 52% higher than its Canadian competitor ET CANADA (Global, 511,000) and 44% higher than ENTERTAINMENT TONIGHT (Global, 540,000). 2015-16 Award Season Highlights:
  • All of ETALK’s award/event coverage (15 out of 15) led ENTERTAINMENT TONIGHT and ET CANADA among total viewers, A18-49, and A25-54.
  • Against ENTERTAINMENT TONIGHT, ETALK’s coverage was higher by 44% with total viewers, 54% with A18-34, 67% with A18-49, and 77% with A25-54.
  • Against ET CANADA, ETALK’s coverage was higher by 52% with total viewers, 52% with A18-34, 60% with A18-49, and 58% with A25-54.
  • This season alone, ETALK delivered two of its Top 3 audiences of all time with nearly one million viewers tuning into ETALK’s post-GOLDEN GLOBE® (983,000) and post-OSCARS® (959,000) coverage.
“It’s truly gratifying that Canadians remain firm in their choice of ETALK as their favourite entertainment program for extensive red carpet and post-award show coverage,” said Morley Nirenberg, Director of Production/Executive Producer, ETALK. “As Canada’s longest-running entertainment news program, we couldn’t be more appreciative of our steadfast and loyal viewers who’ve helped us achieve our strongest awards season ever.” Below is a closer look at ETALK’s awards and special event season coverage to date (2015-2016): ETALK advantage over ET CANADA:
       
Event P 2+ A18-49 A25-54 F18-49
THE 67TH PRIMETIME EMMY AWARDS 105% 217% 134% 213%
AMERICAN MUSIC AWARDS 34% 29% 14% 3%
SCREEN ACTORS GUILD® Nominations 42% 18% 13% 12%
GOLDEN GLOBE® Nominations 63% 103% 51% 50%
THE PEOPLE'S CHOICE AWARDS 29% 55% 61% 40%
THE 73RD ANNUAL GOLDEN GLOBE AWARDS 46% 39% 47% 41%
OSCAR® Nominations 55% 48% 79% 91%
CRITIC’S CHOICE AWARDS 26% 26% 38% 5%
SCREEN ACTORS GUILD AWARDS® 62% 60% 85% 54%
SUPER BOWL 50 54% 39% 77% 31%
NBA ALL-STAR WEEKEND 71% 70% 59% 87%
THE GRAMMY AWARDS® 62% 96% 89% 91%
THE OSCARS® 68% 99% 62% 77%
THE 2016 CANADIAN SCREEN AWARDS 63% 53% 62% 62%
THE 2016 JUNO AWARDS / IHEARTRADIO MUSIC AWARDS 29% 22% 26% 19%
  ETALK advantage over ENTERTAINMENT TONIGHT:
       
Event P 2+ A18-49 A25-54 F18-49
THE 67TH PRIMETIME EMMY AWARDS 82% 252% 152% 279%
AMERICAN MUSIC AWARDS 32% 43% 50% 33%
SCREEN ACTORS GUILD® Nominations 22% 1% 6% 3%
GOLDEN GLOBE® Nominations 60% 58% 72% 48%
THE PEOPLE'S CHOICE AWARDS 22% 80% 69% 56%
THE 73RD ANNUAL GOLDEN GLOBE AWARDS 49% 71% 73% 61%
OSCAR® Nominations 76% 120% 118% 141%
CRITIC’S CHOICE AWARDS 18% 46% 79% 19%
SCREEN ACTORS GUILD AWARDS® 54% 62% 87% 62%
SUPER BOWL 50 35% 15% 67% 15%
NBA ALL-STAR WEEKEND 58% 96% 95% 80%
THE GRAMMY AWARDS® 37% 57% 65% 33%
THE OSCARS® 42% 74% 83% 21%
THE 2016 CANADIAN SCREEN AWARDS 66% 94% 116% 130%
THE 2016 JUNO AWARDS / IHEARTRADIO MUSIC AWARDS 36% 55% 78% 48%
  Awards season and special events continue and the celebrating doesn’t stop for ETALK, as Canada’s most-watched entertainment news team gets set to deliver wall-to-wall coverage of THE 2016 IHEARTRADIO CANADA MUCH MUSIC VIDEO AWARDS on Monday, June 20 at 7 p.m. ET/PT on CTV and CTV GO.  Fans can also keep up on the latest awards show buzz online at etalk.ca/awards. ETALK airs weeknights at 7 p.m. ET/PT on CTV and CTV GO, 7:30 p.m. ET/PT on CTV Two, and 6:30 p.m. ET on E! (visit CTV.ca to confirm local broadcast times).

Source: Numeris, Awards and Special Events Coverage based on 2015-16 audiences from Sept 21; Nov 23; Dec 19 & 10; Jan 7, 11, 14, 18; Feb 1, 8, 15, 16, 29; March 14; and April 4 vs. comparable dates in 2014-15; CTV electronic audience databases incorporate data beginning in 1994; Audiences prior to August 31, 2009 based on BBM Nielsen Media Research Mark II meters.

About ETALK

Hosted by Anchor Ben Mulroney, with Co-Anchor Danielle Graham, Senior Correspondents Lainey Lui and Traci Melchor, Senior Reporter Devon Soltendieck, Reporter Liz Trinnear, and L.A. Correspondent Jessi Cruickshank, ETALK is the #1 most-watched entertainment newsmagazine in Canada. From the OSCARS® and the EMMY® Awards, to the GOLDEN GLOBE®, and JUNO Awards, ETALK is front-and-centre, delivering up-to-the-minute news in film, television, music, and more. Celebrating both home-grown talent and international stars, ETALK became the first daily Canadian entertainment newsmagazine when it launched in 2002. ETALK is produced by Bell Media Production, and Morley Nirenberg is Director of Production and Executive Producer. Nanci MacLean is Vice-President, Bell Media Production. Mike Cosentino is Senior Vice-President, Programming, CTV Networks and CraveTV. Randy Lennox is President, Entertainment Production and Broadcasting, Bell Media.  More information about ETALK can be found at etalk.ca, as well as on Facebook and @etalkCTV.

 

About CTV
CTV is Canada’s #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 14 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at CTV.ca.

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