TORONTO (Sept. 16, 2014) – Calling all “Marshmallows!” CTV announced today that the first episode of the buzzed-about new VERONICA MARS digital spinoff series, PLAY IT AGAIN, DICK named for one of the original series’ favourite characters, is now available on CTV EXTEND at CTV.ca and on the CTV GO app. Starring Ryan Hansen (VERONICA MARS, PARTY DOWN) as himself, the eight-episode series is a meta-adaptation of the teen sleuth cult classic, which sees the entire cast return to play fictional versions of themselves and their onscreen VERONICA MARS characters. Available free for digital viewing, the seven additional episodes of PLAY IT AGAIN, DICK will roll out weekly, with each episode varying in length between seven and 10 minutes. PLAY IT AGAIN, DICK follows the release of the VERONICA MARS film, which hit theatres earlier this year, following a successful Kickstarter campaign and immense fan support.
**Media Note** Photography for PLAY IT AGAIN, DICK available online at BellMediaPR.ca
“PLAY IT AGAIN, DICK is a great addition to the current robust and growing roster of CTV EXTEND programming,” said Mike Cosentino, Senior Vice-President, Programming, CTV Networks. “With such a strong, established fan base for VERONICA MARS, we’re confident that viewers will enjoy this funny new spin-off.”
Following the success of the VERONICA MARS feature film, Ryan Hansen knows that it’s finally time to give the Marshmallows what they've really been waiting for – the Dick Casablancas spin-off series, “Private Dick,” with Dick as the suave, wise-cracking, bad-ass private eye he was always meant to be. With a brilliant treatment for the show in hand, now Ryan just needs to convince… literally everyone else… that this is a great idea.
By begging, cajoling, and performing some unsavory-sounding favours, Ryan manages to sign his former VERONICA MARS castmates on for the “Private Dick” pilot, including Kristen Bell (HOUSE OF LIES, Forgetting Sarah Marshall), Jason Dohring (RINGER), Enrico Colantoni (FLASHPOINT), Percy Daggs III (Q), and Francis Capra (A Bronx Tale) all reprising their original roles. Ryan knows that “Private Dick” has everything a VERONICA MARS fan has been starving for: guns, tricked-out muscle cars, chase sequences, catch-phrases, and all the Dick they could ask for.
PLAY IT AGAIN, DICK is created and executive produced by Rob Thomas (VERONICA MARS, PARTY DOWN, iZOMBIE), and is written by Thomas and Bob Dearden. The series is produced by Danielle Stokdyk and directed by Viet Nguyen.
SOCIAL MEDIA LINKS:
Jason Dohring – @jason_dohring
Enrico Colantoni – @ricocolantoni
Percy Daggs III – @PDaggsIII
Francis Capra – @franciscapra
About CTV EXTEND
CTV EXTEND is a free-to-consumer ad-supported digital hub available at CTV.ca, the #1 network destination for online video streams in Canada, and on CTV GO. Launched on April 29, 2014, CTV EXTEND features exclusive original and acquired series, as well as extensions of popular CTV shows. Current programming includes original series BACKPACKERS, SPACE RIDERS: DIVISION EARTH, GUIDESTONES: SUNFLOWER NOIR, JOKE OR CHOKE, and THE LISTENER: THE TOBY LOGAN FILES. Acquired series available on CTV EXTEND include BLUE and the VERONICA MARS spin-off PLAY IT AGAIN, DICK. This digital initiative is a first for a private Canadian broadcaster.
CTV is Canada's #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 13 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at CTV.ca.
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