Virtual Insanity Takes Over SPORTSCENTRE! TSN Debuts 360-Video at Yesterday’s #CTVUpfront, Now Available on TSN.ca/SC360

— June 9, 2016

– TSN’s virtual reality video showcases behind-the-scenes antics in the SPORTSCENTRE studio –
– Fans can access this unique VR experience using a headset or by visiting TSN.ca/SC360 and controlling what they see by panning their phone or dragging their navigational controls –

TORONTO (June 9, 2016) – At yesterday’s #CTVUpfront sales presentation in downtown Toronto, TSN marked its first foray in virtual reality with the debut of a 360 video that immerses viewers in the SPORTSCENTRE newsroom – with a rather unique twist… In this three-minute virtual reality video – a TSN first – fans go behind-the-scenes in the SPORTSCENTRE newsroom as co-anchors Kate Beirness and Natasha Staniszewski prepare to go live to air while zany shenanigans unfold all around them (see below for a list of the unconventional cameos that take place in TSN’s 360 video). “By pulling back the imaginary curtains of SPORTSCENTRE, TSN is embracing the exciting new world of virtual reality. This is part of our ongoing commitment to broadcasting innovation, which was reinforced earlier this year when we broke new ground by producing North America’s first live 4K broadcast,” said Stewart Johnston, President of TSN. “We hope SPORTSCENTRE fans enjoy this new experience and have a good laugh at some of the surprises we’ve planted throughout this immersive experience.” Beginning today, fans across Canada can access this unique VR experience using a headset, by panning their phone or tablet, or dragging their device’s navigational controls. TSN’s 360 video is available at TSN.ca/SC360. <<NOTES TO MEDIA >>
  • If you’re on mobile or tablet, a YouTube app is required (copy this code to the YouTube app: Zqx05vBRZhE)
  • If you’re on desktop, click on the embedded video at TSN.ca/SC360 (the latest version of Chrome, Opera, Firefox, or Internet Explorer is required)
  • You can move around the SPORTSCENTRE newsroom by simply panning the embedded video, using a headset or dragging the navigational controls.
By the Numbers: Cameos in TSN’s 360 video Featuring a variety of cameos – from a professional athlete to friendly mascots, and even a farm animal – here’s a look at who you might spot in TSN’s 360 video:
  • 15 crew members, including a roving cameraman, a producer on a time-crunch, and roughly a dozen story editors
  • 4 cheerleaders from the Hamilton Tiger-Cats
  • 4 mascots, featuring two racing Prime Ministers and the Spartacat from the Ottawa Senators, plus the BarDown.com Dinosaur
  • 2 SPORTSCENTRE anchors, Kate Beirness and Natasha Staniszewski
  • 1 friendly llama, returning to the TSN studios for another on-air cameo
  • 1 professional athlete, Toronto Argonauts defensive end Ricky Foley, who doubles as a stressed-out newsroom rookie
TSN’s first 360 video is produced by TSN Senior Field Producer Josh Shiaman in partnership with Montreal-based video game studio Minority Media.

About TSN
TSN is Canada’s Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, Champions Live Here as TSN delivers world-class content across its industry-leading platforms including five national television feeds, TSN.caTSN GO, and TSN Radio stations across the country. With more championship events than any broadcaster in the country, TSN’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Winnipeg Jets, Season of Champions Curling, FIFA World Cup, UEFA Euro 2016, MLB, Barclays Premier League, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

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