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TORONTO (November 3, 2014) – MTV celebrates today’s young people with the premiere of the one-hour special WE DAY 2014, Tuesday, Nov. 11 at 8 p.m. ET on MTV. Airing later in November on CTV, WE DAY 2014 captures highlights from the We Day events in Toronto and Vancouver last month, which brought together more than 40,000 students to celebrate their incentive to create change both locally and globally. Hosted by multi-platinum recording artist Selena Gomez, the jam-packed special features performances by global mega-star Jennifer Lopez, hip-hop royalty Kendrick Lamar, heartthrob Nick Jonas, and Canadian chart-toppers Shawn Mendes, Hedley, Marianas Trench, and Lights, alongside speakers Grammy® Award-winning duo Macklemore & Ryan Lewis, and Grammy-nominated artist Big Sean. We Day is an internationally renowned, educational, and youth-empowerment movement led by global children’s rights activists and Free The Children co-founders, Craig and Marc Kielburger.
** Media Note **– Download photos of WE DAY 2014 at: bellmediapr.ca/network/mtv
“We Day inspires and celebrates educators and youth taking action both at home and abroad and we are proud to work with Free The Children to play a part in that,” said Tracey Pearce, Senior Vice-President, Specialty and Pay, Bell Media. “With WE DAY 2014 Canadian youth prove their compelling desire for change, serving as inspiration for all viewers.”
“We Day is the vehicle to inspire a year of local and global service and help students find their passion for the causes they care about,” said Craig Kielburger, co-founder of Free The Children. “When you add up these acts of service the impact is far-reaching. Since 2007, students involved have been able to achieve remarkable social change, raising $45 million for more than 1,000 local and global causes, collecting 5.6 million pounds of food for local food banks, and logging 14.6 million hours of volunteer service. We are thrilled to work with supporters like Bell Media who honour and showcase the accomplishments of our future world leaders.”?
Viewers can check out MTV.ca for blogs and galleries featuring some of the best of moments from Toronto We Day (October 2, 2014) and Vancouver We Day (October 22, 2014).
WE DAY 2014, which is simulcast on Much, Tuesday, Nov. 11 at 8 p.m. ET, encores on CTV Saturday, Nov. 22 at 7 p.m. ET and Saturday, Nov. 29 at 4 p.m. ET.
About the Sponsors:
RBC has partnered with MTV to document the behind-the-scenes making of the We Create Change anthem “Someday”, written by Nathan Ferraro and recorded by Neverest. Neverest perform the song live at We Days across Canada beginning October 2.. The song is available for download on iTunes and with every purchase RBC will donate a portion of the proceeds to the We Create Change campaign in support of Free The Children’s year of empowerment. Beginning Tuesday, Nov. 11 users can visit mtv.ca/rbc as MTV follows the creation of the song, in a four-part web series. The song is one of many ways RBC and MTV encourage youth to start working toward their “someday” today to create change. Along with watching the web series and downloading the song, users can get involved in creating change by signing up to start their own We Create Change campaign, or purchasing a “goat-tee” (t-shirt), where every $50 raised gives a goat to a family overseas, providing nutritious milk, and sustainable income for years to come.
MTV has teamed up with TELUS to give viewers a behind-the-scenes look at We Day in Toronto and Vancouver. M3 Host Gaby Henderson interviews inspirational speakers and performers backstage as they stop by the TELUS We365 kiosk to use their phones for good by spreading the #changeisinyourhands message. Beginning today, viewers can check out the exclusive backstage content by heading to MTV.ca/Telus. In addition, in October, We Day participants shared how they planned to use their phones for social good by tweeting, using the #changeisinyourhands hashtag, for the chance to win $1000 towards a charity of choice. By tweeting with the hashtag during the Toronto and Vancouver We Day events last month, fans also helped to reveal a special visual message that was shown on the We Day stage.
Ford of Canada and MTV have partnered to find Canada’s Top Drivers of Change. These are young people who go further to make the world a better place through action in leadership, social justice, and contributions made both locally and globally. On November 11, the MTV Drivers of Change, as nominated by family, friends, colleagues, or even themselves will be featured on MTV.ca/change. In addition, MTV attended Ford’s Drivers of Change Workshops last month to capture content which airs within the upcoming WE DAY 2014 broadcast.
SOCIAL MEDIA LINKS
Big Sean - @BigSean
Craig Kielburger - @CraigKielburger
Hedley – @Hedleyonline
Jennifer Lopez – @JLo
Macklemore – @Macklemore
Marianas Trench – @mtrench
Nick Jonas – @NickJonas
Kendrick Lamar – @KendrickLamar
Selena Gomez – @SelenaGomez
Shawn Mendes – @ShawnMendes
Ryan Lewis – @Ryan Lewis
About Free The Children
Free The Children is an international charity and educational partner. Founded in 1995 by international activist Craig Kielburger, Free The Children believes in a world where young people are free to achieve their fullest potential, and empowers youth to remove barriers that prevent them from being active local and global citizens. The organization’s domestic programs – which include We Day, Free The Children’s signature youth empowerment event – educate, engage and empower 2.3 million youth across North America and United Kingdom to become engaged global citizens. Its international projects are implemented through a holistic and sustainable development model called Adopt a Village. Currently, Adopt a Village supports community development in eight countries; Kenya, Sierra Leone, Ghana, Ecuador, Haiti, Nicaragua, rural China and India. Through its international programming, Free The Children has brought more than 650 schools and school rooms to youth and provided clean water, health care and sanitation to 1 million people around the world, freeing children and their families from the cycle of poverty.
The organization has received the World's Children's Prize for the Rights of the Child, the Human Rights Award from the World Association of Non?Governmental Organizations, and has formed successful partnerships with leading school boards and Oprah's Angel Network. For more information, visit www.freethechildren.com
From fashion and politics to lifestyles and trends, MTV is all about the stories of young amazing lives from a distinctly Canadian perspective. Available across multiple platforms, including online at mtv.ca and live on Bell Mobile TV, MTV pushes boundaries with innovative original programming. MTV is available in 6.5 million households across Canada and is a Canadian-programmed and managed business. MTV is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. MTV in Canada is one of 63 MTV-branded services available in 152 territories around the world.
– MTV –
For more information:
Camila Ossa, Music & Entertainment, 416.384.2594, firstname.lastname@example.org